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- Social Mind - June 2025
Social Mind - June 2025
News with tips and insights to help you navigate social media and AI.
Jonathan Pollinger
June 01, 2025
Hello!
Here we are – June already. 2025 seems to be sprinting as fast as I try to! I’ve been doing some reflecting on the themes I set for this year – Declutter, Simplicity, and Presence – and trying to bring them into my work with social media and AI. For Declutter, I’ve been keeping my inbox focused and manageable using Copilot to summarise and sort. Simplicity is about making tasks easier, so I can now brainstorm, plan, create, publish and measure all social media in ChatGPT (by connecting it to SocialPilot). As for Presence, I’ve made a conscious effort to keep my smartphone in my pocket whether I’m spending time with colleagues, friends or family.
If you’re curious about how AI can help you work smarter, join me this Wednesday for a free webinar with NILC. I’ll be demonstrating real-world examples of AI tools can be used to boost your productivity. It’s practical, interactive, and totally free – hope to see you there!
Let’s get into this month’s updates….from Copilot’s new Notebook to TikTok’s new link stickers, there’s plenty to keep up with.
If you enjoy reading Social Mind or if I’ve helped you with social media or AI, I’d really appreciate it if you could leave me a quick review on Google – it only takes a minute and helps me reach more people. Thanks so much!
As always, if you have any questions about social media, AI, or how to make the most of the latest tools, just hit reply or visit my website at pollingersocial.co.uk.
WhatsApp finally comes to iPad 📱
After years of user requests, WhatsApp has officially launched an iPad app. It syncs seamlessly with your phone and supports all the usual features, including voice notes, calls and media sharing.
Insights: It’s taken long enough but great that we finally have WhatsApp on iPad. Now if only Instagram could follow suit with a proper iPad app… still waiting, Zuck! 📅⌛
TikTok adds link stickers to Stories 🔗
TikTok is rolling out the ability to add links to Stories via a Link Sticker. You can customise the sticker with your own text, colours, and styles. A feature borrowed from Instagram Stories perhaps? Unfortunately, I don’t have access yet but let me know if you do!
Insights: Being able to share links is a really powerful tool for small businesses and marketers. It enables businesses and marketers to drive traffic to websites, promote affiliate products or link to other TikTok content. As with Instagram, this is a small feature that could have a big impact. A good time to re-imaging your use of Link Stickers whether on Instagram or TikTok.
OpenAI introduces improved memory for ChatGPT 🧠
ChatGPT subscription plans now remember your preferences, tone, and previous interactions automatically across all your sessions. Look for “Reference chat history” under Settings/Personalization. This is in addition to ‘Reference saved memories’ which are snippets of information you have to ask ChatGPT to remember.
Insights: A really useful update if you're using ChatGPT to write social content, create client materials and organise workshops or other events. It provides additional context as ChatGPT gets to know more about your and your business and it happens automatically. For example, say you’re running a regular event like Laptop Friday then it will automatically note all details so will include what’s necessary when you create marketing content or social media posts about the event. Great for saving time, it keeps responses aligned with your tone, and makes ChatGPT feel more like a personal assistant.
Microsoft Copilot launches Notebook feature 📒
Microsoft has launched Notebook within 365 Copilot. It’s a powerful new feature similar to ChatGPT's Projects. It provides a dedicated space to let you work on specific task, keeping context between all related chats. This makes it easier to plan, iterate, and refine content like blog posts, strategies, or all whilst following examples, style guides and links to related websites (not available on ChatGPT) that you’ve added to the Notebook.
Insights: This is great news for AI power users who want to go beyond quick prompts and who want to use AI to help organise and manage their work. Like ChatGPT’s Projects, Copilot Notebook is ideal for ongoing tasks where you want structure, memory, and flexibility without starting from scratch each time. But for now, I’ll be sticking to ChatGPT’s Projects as I’ve built a whole raft of them including Projects for my website, Webdog Reports, clients, running and this newsletter. Notebooks and Projects are good examples of how AI features can help improve the quality of your work.
👉 Practical Pointer
How to create a custom AI assistant for your business 🙆♂️
Using ChatGPT’s Custom GPT feature, you can build a tailored assistant or chatbot that responds with topics and themes of your choice and in your style. Your CustomGPT can reference your documents, your websites plus your instructions. A subscription version such at ChatGPT Plus is required to create Custom GPTs. Great for FAQs or an intelligent chatbot on your website (not like those older unhelpful ones!).
📌 Go to chatgpt.com, click “GPTs” → “Create.”
📄 Upload your docs and link to relevant websites, set tone and style, and add key instructions.
📖 Use your custom GPT for FAQs, chatbots or guides eg Product FAQs, customer services chatbots or new starter guides.
📝Do you sell products online? Read this:
📺 8 practical ways you can use ChatGPT today:
📊 Tool I Love - Gamma
I’m now using Gamma (aff link) for creating training presentations and visual content - and I really do love it. Yes, I’m an affiliate, but only because I rate it so highly. It’s transformed the way I put together decks for social media and AI training and I’ve had loads of positive feedback from delegates The smart templates, ease of use, and beautiful designs make it a go-to tool if you’re looking to present ideas clearly and professionally or wanting to create carousels for social media.
🔐Top Tip - Keep your data secure on AI tools
If you don’t want AI tools to use your data in chats for training then you should switch off data sharing in the tools you use. This is particularly important if you’re using ‘personal AI’ tools and your employed. Data sharing doesn’t happen in 365 Copilot so there is no need for an option to switch off, but for the personal version of Copilot, go to the bottom of the main window in your browser and look for “Copilot may make mistakes. Your conversations are personalised and help train AI.” and select Opt out. In ChatGPT go to Settings > Data Controls and toggle off ‘Improve model for everyone’. I’ll be writing more on keeping your data secure in a blog post coming soon.
🆕 Webdog Reports - 2 new reports now available
Webdog Reports just got better! You can now order an Answer Engine Optimisation (AEO) Report to help your website rank not just on Google, but also in AI answers from tools like Perplexity and ChatGPT. Want to know how your site performs in the AI era and how you can improve it? Order a report for your website below.
In addition, specifically for e-commerce websites, the new AI Shopping Readiness Report assesses how well your e-commerce website performs in the emerging world of AI-assisted shopping, from voice search results to AI-generated answers on tools like ChatGPT. If you want to future-proof your sales and stay ahead in the AI commerce landscape, order this report AND your AEO Report for just £125.
Order your Webdog Reports here: https://pollingersocial.co.uk/webdog-reports
That’s it for this month. Social Mind will be back on 1 July. In the meantime, which of these updates are you most looking forward to trying out? I'd love to hear your thoughts.
If you’ve found this useful, feel free to forward to a colleague or buy me a coffee ☕ (you know I love one 😃).
Best wishes
JP
📞 Call/WhatsApp: 029 2078 9139