Social Mind: Social and AI Insights - December 2023

Tips and insights plus news and information on useful tools and resources to help you navigate the worlds of social media and AI.


Last week I was training journalists in the warmth of Riyadh, Saudi Arabia so this week’s Welsh weather is a bit of a shock to my system 🥶

JP in Riyadh

This month there's been a mass exodus of brands from X which is now a very poor choice of social network for brands, businesses and individuals. Apple started the ball rolling and since then over 100 big brands including including Coca Cola, Walmart and Disney have stopped advertising on X and/or quit posting all together.

If you'd like advice on excellent alternatives like Threads, I present a virtual course via NILC or you could book a one-to-one or in-house workshop - just hit reply or get in touch.

If you'd like to chat about anything AI or social media related, just hit reply or get in touch.

Social Mind will be back on 1 January 2024.

Have a wonderful Christmas 🧑‍🎄

Best wishes

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Embracing AI in social media: A new era for business marketing

The integration of Artificial Intelligence (AI) into social media has opened a new chapter in digital marketing, offering unprecedented opportunities for businesses of all types. As we near the end of 2023, understanding and leveraging AI's capabilities becomes essential for any business looking to thrive online in 2024 and beyond. Meta, LinkedIn and TikTok are harnessing AI to transform advertising and user engagement.

Meta's AI Innovations: Enhancing user and business experiences Meta uses AI in a number of ways. Its advanced AI algorithms are crucial for content moderation and delivering targeted advertising, enhancing both user experience and business reach. The platform's AI-powered chatbots in Messenger help businesses provide an efficient means of customer interaction and service.

LinkedIn: Pioneering AI on social networks LinkedIn's is the first social network to provide suggested posts for users or more specifically companies on their Pages. They're not very good but it's a start! LinkedIn is also making strides in AI-driven advertising. It's testing Accelerate which allows advertisers to set up optimised campaigns in under 5 minutes. AI analyzes the advertiser's website, LinkedIn Page, and past ads to recommend a campaign. It also adjusts bids and budgets, targeting high-value consumers. A feature to keep an eye on and no doubt Meta will follow with something similar in due course.

TikTok: Revolutionizing content discovery with AI TikTok's AI-powered content discovery algorithm has been a key factor in its rapid growth. Anyone that's used TikTok for more than 10 minutes will know that it has an uncanny ability to serve content into your feed that you'll be interested in. This AI-driven approach is not just about entertainment; it's a potent tool for businesses to engage with their audience innovatively and effectively. TikTok also offers AI-enhanced ads and automated video editing tools.

The impact of AI across Social Media AI's integration across social media platforms is leading to more personalized experiences and streamlined ad management for businesses of all types. As AI continues to evolve, we can anticipate even more groundbreaking applications that will redefine business interactions on social media.

Navigating the AI-driven landscape In 2023, embracing AI in social media marketing is crucial for businesses aiming to enhance their digital presence. AI is likely to become the cornerstone of effective and engaging digital marketing strategies. To learn how to incorporate AI into your business, book onto Power your marketing with ChatGPT and AI

Instagram rolls out Reels download feature: How to make the most of it

In a significant update for Instagram enthusiasts and content creators, Instagram's head, Adam Mosseri, has announced a new feature that's set to enhance the way we interact with Reels. All Instagram users can now download public Reels.

This new functionality allows users to download their favourite Reels directly onto their devices. To do this, simply use the 'Share' option (paper plane icon) on the Reel you wish to save. The downloaded videos will carry an Instagram watermark, ensuring the original creator's account name is visible, maintaining credit where it's due.

However, there's an interesting twist when it comes to audio. If a Reel features original sound, it will be downloaded with the video. But, in cases where the Reel uses a licensed audio clip, the downloaded version will be silent. This distinction is crucial for creators who often rely on popular tracks to enhance their content.

For those concerned about privacy or content control, Instagram has thought about you too. Users who prefer not to have their Reels downloaded by others can easily disable this feature. This can be done through the Privacy menu, under the Reels and Remix settings, giving you complete control over whether your Reels can be downloaded by others.

How can you make the most of this new feature?

This update opens up new avenues for content sharing and curation on Instagram.

1) Reel Reviews - Download and then Share a Reel adding your own commentary or insights. This could be done in a Story, on a follow-up post or as you can now share outside of Instagram, you could embed in a blog post.

2) Collaborative Reel Series - Partner with other creators or clients to create a series of Reels that you can share on each other's profiles.

3) Testimonials or Reviews - If clients are producing Reels with positive feedback on your business, you could now share these across all your channels. If they aren't, then encourage them to do so.

4) User-Generated Content Spotlights - Encourage your followers to create Reels related to your industry or services and share the best ones

5) Boost Reels - To further amplify any of the above ideas you could 'boost' the Reels that you have re-uploaded.

Will you be using this new feature and taking advantage of these ideas?

Top tool for audience analysis: Answer The Public

Understanding your audience's needs, problems and questions is becoming more important for social media posts and content marketing in general.

What is 'Answer the Public'? Answer the Public harnesses the power of search engine data to provide real-time insights into what people are searching for online. By entering a keyword or phrase, you're presented with a wealth of questions and phrases related to your topic, mined from search engines like Google and Bing.

Answer the Public offers a deep dive into the public's collective mind, revealing the questions and phrases surrounding any topic. This is invaluable for tailoring your content to what your audience genuinely wants to know.

Bonus tip - Struggling with writer's block? This tool is a treasure trove of content ideas. Whether it's blog topics, social media posts, or newsletter content, Answer the Public can spark inspiration.

Limitations You do need to register for a free account and in common with many online tools, the free version has limitations. The Pro version offers unlimited searches and more advanced features.

Conclusion Answer the Public is an invaluable resource for social media professionals, content creators, and marketers. By providing a direct line of sight into the public's most pressing questions and interests, it empowers you to create content that not only engages but also informs and adds value to your audience.

LinkedIn publish new report on AI in the workplace

This latest report, The Future of Work: AI at Work, November 2023, based on LinkedIn's extensive data, reveals how Artificial Intelligence (AI) is reshaping the professional landscape. Here are the key insights:

AI in Professional Discourse: Conversations about AI on LinkedIn have surged by 70% from December 2022 to September 2023. This reflects AI's growing prominence in both cultural and business contexts.

Impact Across Demographics: The report highlights that over half of the global workforce will experience changes in their roles due to AI. Notably, those with advanced degrees, members of Gen Z, and women are likely to see more significant job disruptions.

LinkedIn's AI-Driven Solutions: LinkedIn is leveraging Generative AI (GAI) to enhance member and customer experiences. 55% of LinkedIn's global members are expected to benefit from GAI tools in their work.

Executive Optimism: In the US, 74% of executives believe GAI will positively impact their employees, indicating a strong confidence in AI's potential to improve work dynamics.

This report underscores the critical role of AI in transforming the future of work, affecting conversations, job structures, and the development of new AI-assisted tools.

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