Social Mind: Social and AI Insights - January 2024

Happy New Year!

As we start 2024, I'd like to extend my warmest wishes for a year filled with growth, innovation, and productivity. Now is the perfect time to review, plan ahead and explore the possibilities that the digital world offers.

Ask yourself what you’re looking to achieve for you and your business in 2024 and then consider whether social media and AI can help.

If you’d like help in reviewing your social media strategy, find a space in my calendar and book yourself a Social Media Healthcheck for £175.

In this edition of "Social Mind: Social and AI Insights," you'll find tons of free advice, practical insights, and valuable tips to kickstart your year. From the latest social media trends to practical AI applications, we've got you covered. If you think your contacts will find it useful, please use the share buttons on the top right.

If you have any questions or thoughts about AI, social media, or anything in-between, just hit reply or get in touch.

Laptop Friday is going great guns in Cardiff, so if you’re local or fancy a trip to Wales, join us at the Wales Millennium Centre every Friday morning for great coffee, business chat and co-working.

Here’s to an exciting and fruitful year ahead!

Best wishes,

JP

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AI-Generated News Anchors Set to Revolutionise Broadcasting in 2024

Channel 1, a new Los Angeles-based news station launching in 2024, is pioneering a groundbreaking approach in broadcasting. They plan to introduce the first AI-generated news anchors, blending artificial intelligence and journalism in an unprecedented way.

Here's what you need to know:

1. Combining AI and Human Elements: Channel 1 will utilize a mix of AI-generated avatars and human anchors. These digital avatars are created from real actors, providing a unique blend of human and AI-driven news reporting.

2. Access and Global Reach: Starting early next year, Channel 1 will be accessible through free ad-supported streaming apps like Crackle and Tubi. Plans are underway for a dedicated Channel 1 app, featuring a translation feature to cater to a global audience.

3. Responsible AI Use: Adam Mosam, the founder of Channel 1, is committed to responsible AI usage. Amidst public concerns about AI's rising influence, Mosam emphasizes transparency in distinguishing between AI-generated and real footage.

4. Human Oversight in Reporting: Despite the AI-driven approach, human involvement remains integral to ensure content accuracy. This hybrid model aims to maintain journalistic integrity while leveraging AI efficiency.

5. Personalised News Experience: The interesting bit for me and that gives Channel 1 its USP is that it ms to revolutionize how viewers consume news by offering personalised story selections. The app will learn viewer preferences over time, aiming to present the most relevant news content.

6. Diverse Sources for Reporting: The channel will craft AI-generated news stories using various sources, including legacy media, freelance journalism, public records, and government documents.

Channel 1's innovative approach could redefine news broadcasting, integrating AI into our daily news consumption while addressing the ethical considerations of this technology.

You can view a preview and sign-up for more information on the Channel 1 website.

Meta Launch Stand Alone AI Text-to-image Generator

Meta AI has expanded its creative offering by making the text-to-image generation feature, 'Imagine', available outside of chats. Previously enjoyed within Messenger for creating engaging content in conversations, 'Imagine' is now accessible to users in the US via imagine.meta.com. But anyone can access via a VPN. I’ve had a play and it’s pretty impressive. Compared with other similar tools it’s on a par with DALL·E 3. This new standalone platform allows the creation of free images on the web using technology from Emu, Meta's foundational image model. This development provides a more robust platform for imaginative and playful image creation, extending beyond the messaging experience.

7 Ways to Boost Productivity Using AI Tools

1. ChatGPT for Marketing: Use ChatGPT to craft marketing content that resonates with your brand voice and audience's interests, enhancing engagement and relevance.

2. Text Extraction with DALL·E: Employ DALL·E or similar AI tools to efficiently extract text from images or pdf documents.

3. Summarising with ChatGPT: Use ChatGPT for concise summaries of news, white papers, and research, saving time on learning and information consumption.

4. Zoom Meeting Summaries: Generate insightful meeting summaries including actionable next steps through Zoom’s AI, ensuring clarity and follow-through.

5. AI Companion in Zoom Meetings: Use Zoom’s AI Companion to quickly catch up on missed discussions when joining meetings late or ask for a summary of your required actions.

6. Smart Recording with Zoom: Enhance meeting efficiency with Smart Recording, featuring Meeting Coach and Smart Chapters. The former can improve your presentation skills and the later saves time on information consumption.

7. Canva's Magic Features: Take advantage of Canva's Magic Edit and other features to elevate image quality, adding a professional touch to visual content.

Each of these AI tools offers a unique way to streamline workflows, enhance creativity and improve overall productivity. For help on how to make the most of these tools, get in touch and book some time with me.

Microsoft Copilot App Now On iOS As Well As Android

Copilot app has just made its debut on iOS devices. This follows closely on the heels of its Android release, marking a significant step in Microsoft's foray into advanced AI applications.

What is Microsoft Copilot?

Microsoft Copilot is an AI chatbot application, akin to popular platforms like ChatGPT and Google Bard. However, Copilot sets itself apart by focusing more on search and information retrieval, rather than processing extensive documents. As well as text, like the ChatGPT app users can use voice to ask questions and receive detailed answers sourced directly from the web. The voice feature is not as conversational as the ChatGPT app though. Using CoPilot you can draft emails and write social media posts as well as use as an alternative to the productivity tasks linked to ChatGPT in the above article. Like ChatGPT Plus its integrated with DALL-E 3, OpenAI's sophisticated text-to-image generator, allowing users to create vivid images from textual descriptions.

Powered by GPT-4

At the core of Copilot's capabilities is GPT-4, the latest and most advanced large language model developed by OpenAI. This leap in technology means users can explore the full capabilities of GPT-4 without any cost, a significant advantage over ChatGPT, which limits free usage to its GPT-3.5 model.

The Evolution of Bing Chat to Copilot

Originally known as Bing Chat, Microsoft has rebranded and redesigned the application to enhance user experience and functionality. While still accessible via the web, Copilot boasts its dedicated website, separate from Bing. This transition reflects Microsoft's commitment to creating distinct, user-friendly AI tools.

Availability and Further Information

iPhone and iPad users can now download Copilot from the Apple App Store and experience its diverse features whilst Android users can download Copilot from Google Play.

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