Social Mind: Social and AI Insights - May 2024

Tips and insights plus news and information on useful tools and resources to help you navigate the worlds of social media and AI.

Is Spring here yet?

While we wait for the warmer weather, welcome to May and the latest issue of "Social Mind: Social and AI Insights".

It’s been a busy but exciting month for me on both the business and running fronts. On Sunday I enjoyed running in the Newport 10k, yesterday I held an AI workshop for 30 graduates in South Africa and today I’m presenting an Introduction for Social Media course to 10 delegates on behalf of Etopia Training in Glasgow, but only travel to Newport was required 😃 

So it’s good to have some time off from tomorrow with a trip to see my Mum in Cornwall then I'm off to Liverpool for a break and sightseeing next week.

If you have any thoughts or questions on AI or social media, don't hesitate to get in touch or hit reply.

Now onto this months’ news, updates and insights…

You no longer need to register to use ChatGPT

You can now use ChatGPT without registering. Following a recent update from OpenAI, the creators of ChatGPT have made the tool more accessible by removing the requirement for users to have an account before using it. Previously, an OpenAI account was necessary to access ChatGPT since its launch in November 2022. Now, users can engage with ChatGPT in a limited capacity without needing to register, allowing easy and instant access to its capabilities.

New Copilot button in ‘new Outlook’

I’m not sure why it wasn’t there all along, but finally Microsoft have added a Copilot button to the toolbar in ‘new Outlook’, providing easy access to a Copilot sidebar.

Screenshot of new Copilot button in ‘new Outlook’

You can now post simultaneously to Threads via your Facebook profile in addition to Instagram. So post just the once to Facebook and have your post published on Threads and Instagram for no extra effort. Handy.

You can switch each share option on and off as required for each of your Facebook posts.

LinkedIn launch Premium Company Pages

Screenshot of LinkedIn Premium Company Page promo

LinkedIn's new Premium Company Pages offer AI-assisted content creation and tools designed to increase follower engagement and company visibility. Features include the ability to review recent visitors and engage them with 'call to action' buttons and prominently displayed testimonials. You’ll also be able to see who’ve viewed your Page, subject to visitors agreeing to this.

Screenshot of permissions for LinkedIn Company Page visiting information

They've also revamped the design of their Company Pages to be more visually appealing and user-friendly. This update includes simplifying navigation and tailoring the News Feed to show more relevant updates.

Still on Twitter/X?

X, formerly known as Twitter, experienced a 30% drop in usage from 2023 to 2024, according to a study from Edison Research.

Meanwhile Threads has now had more daily active users in the US than X since at least December, according to estimates by data intelligence platform Apptopia.

If you’re still on Twitter/X, you could be damaging your brand and there are better options. Get in touch to discuss.

Help from AI with your day to day tasks

Last month’s free AI webinar for NILC Training was a success and I received some great feedback. Here are some of the tasks that ChatGPT and Copilot for 365 can do that I demonstrated:

  • Create or complete any document, email or presentation

  • Generate notes, list your tasks and provide summaries during Teams Meetings

  • Convert Word documents to PowerPoint

  • Answer questions or extract data held in any 365 file format

  • Advise on emails you’ve drafted

  • Summarise the content of an email or emails eg from a specific person

  • Generate data insights from Excel documents

  • Summarise the content of a webpage or website

  • Create a report in Word from any data available online

  • Help you solve IT and tech problems

Join me for the next FREE Unlocking AI’s potential with ChatGPT and Copilot webinar on 22 May at 10am to see demos of the above plus much more.

Is Meta AI’s Llama 3 a game changer? Read my latest blog post to find out:

LinkedIn have launched an interesting new feature for Pages. Check it out and learn how to set it up in my latest YouTube video:

Back on 1 June…

That’s it for this month’s issue which I hope you found helpful.

Need any help with social media or AI? You know what to do 😃

Best wishes 🙌


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